I know it's been going on for some time now, but when did car makers decide that they should market their products as Christmas gifts? And do those ubiquitous TV spots pushing holiday purchases of cars and trucks really work?
I would think that most people are so overextended as it is, what with buying mountains of gifts for family and friends, that the last thing they'd do to cap the Christmas season is run out and pick up a new Camry or Ford F-150. But then, I'm one of those guys who pays off his credit cards in full every month, so what do I know?
My favorite give-a-car-for-Christmas commercials are the Hyundai spots in which someone gets a sensible gift that he or she doesn't like, such as a scarf. Does she feign gratitude until she can hit the exchange counter? Hell no! To compensate for the indignity of being saddled with an unwanted but reasonably priced gift, the recipient runs out and buys . . . a Hyundai!
Nothing against Hyundai, but the logic eludes me.
My favorite give-a-car-for-Christmas commercials are the Hyundai spots in which someone gets a sensible gift that he or she doesn't like, such as a scarf. Does she feign gratitude until she can hit the exchange counter? Hell no! To compensate for the indignity of being saddled with an unwanted but reasonably priced gift, the recipient runs out and buys . . . a Hyundai!
Nothing against Hyundai, but the logic eludes me.
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