Thursday, September 17, 2015

Transforming a ho hum logo into something memorable

There’s a TV station here in Maine whose rather odd on-screen logo for its coverage of the 2016 election campaigns, including the presidential race, reads as follows: “Commitment 2016.”

Talk about a lack of imagination. That slogan is harmless enough, I suppose, but considering the unwieldy size of the presidential field, and the sheer wackiness of several candidates, the addition of one simple word between "Commitment" and "2016" would have elevated the logo from trite to perfect.

The word? “Papers.”

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