Friday, August 26, 2011

Your business is important to us (and if you believe that . . . .)

Here's one not-so-pleasant example of how customer service sometimes works in the 21st century.

My wife Liz got stuck on hold the other day when she called a company to cancel a service that she had no recollection of having purchased. This particular company only closes accounts by phone, so she waited and waited and waited for what seemed like an eternity, without getting an actual human being on the line.

Growing angrier by the minute, she finally dashed off an e-mail to the firm while she was still on hold, threatening to file a complaint with the attorney general in the company's home state of Massachusetts. No sooner did she send the e-mail when an operator magically materialized on the phone, eager to solve the problem.

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